Here's a brief summary of what Hettie can do and how she can help you


Hettie can support the creative process at any stage and work closely with management, architects, designers and operational teams, providing essential support using tech services like Monday, to keep project work flowing smoothly.

Through her valuable network, Hettie can introduce you to subcontractors with proven expertise in the wellness sector, in a range of focused areas including:

- Cutting edge wellness, longevity & beauty technology
- World-class gym design
- Spa engineering
- Treatment design & training


Hettie specialises in building strategic vision documents for spa and wellness brands to guide the design and operational phases.

- Strategy (market research, trends and competitor set analysis)
- Copywriting  
- Concept creation (mood boards, core values, example programming, menus, brand, talent & retail partnerships and design moments)
- Concept development (refinement & development of agreed concept direction)

Strategy, Trends & Market Research

work with me

Programmed Aquaphysical's floating fitness class "FloatFit" at Dolphin Square Spa Pool - the launch event from which helped the brand to reach 200 million viral video views, and effectively launched their business. 
Client: DOSE

Programmed "FloatFit" at Dolphin Square Spa: 200 million viral video views

Helped to bring the spa concept "Tierra Santa Healing House" at Faena Miami to life.  Miami's first South American-influenced spa that melds together South America's warm hospitality and age-old healing traditions with modern spa.
Client: ITANDA

Worked on the spa concept for "Tierra Santa", Faena Miami

Helped to take the FACEGYM brand from a concept to an operational business. Hettie worked closely with the founder to build the first studios, protocol, product range and team of therapists, overseeing all aspects from project management to PR. 

Part of the founding team that launched FACEGYM

Connected with London's best yoga instructors from Durga Devi to Yeotown's Mercedes Sieff to create a stellar line up of talent to launch the new yoga space at The Bulgari London. The hotel went on to win "Best UK Hotel Spa" by Condé Nast that year.
Client: ITANDA

Launched yoga retreats at The Bulgari, London with the best teachers in London

real life

Success Stories

"In both approach and delivery, Hettie works hard to deliver very professional results. She's fun to work with and clients love her."
Richard Seymour, Owner, Seymourpowell

"Hettie is organised, diligent, intelligent and delivers more than you ask for, you can't ask for much more than that."
Ed Hebblethwaite, Board Director, 
The Value Engineers



Want to learn more about my process and how I can help?

Let's Do This

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